#BrandsAndCertified » Busy Chasing The 'Papers'?!

#BrandsAndCertified Hustling For The 'Papers'?! Don't get this twisted, it brings a great feeling when you are motivated by the cash but it's also awesome to make such BIG influence (positive that is) to the lives of many. In a world of fierce competition and rivalry among numerous brands with identical features or target audience, it poses a real problem of survival in the tensed atmosphere. Every brand - product-brands or celebrity (personality) brands - scramble for the limited opportunities to be ahead of one another; with corporate viability one of such great incentives.
However, does the financial returns really matter in the long term for brands? Probably a million-dollar question that would surely be met with mixed reactions. Let's have your say/views on this open discussion...