A Brand » Not What It Seems...
Could you identify a brand when you see or feel one? Everything and everybody is a brand though it really depends on the basis of offer - what makes such appeal to one's attention.
Not going the way of definitions here because there quite a lot. This piece is simply to identify the foundation upon which a brand is built.
This streamlines into one basic feature to identify a brand » this is VALUE.
What a product or service or a personality adds to an existing situation is very vital to ascertaining a genuine brand. It's got to be something extra, unique, unconventional.
Consequently there are quite a number of negative values that a brand could offer, however the focus here is on the positives obviously.
Positive value can only inspire positive mindset, and relatively a positive influence.
Whatever your definition of what a "Brand" is, be sure to figure-out what it does offer in any context.
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