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Monday, 9 June 2014

34TH Birthday » Time To Have A ReThink, D'BANJ!

#RollBack
It's Now An OPEN SECRET: D'BANJ's Music Career Has Finally ENDED?!

Imagine this about five or six years ago and one cannot even see a reasonable fault in the career-path of a young man who was ready to take-on the music dominance by all means 'natural'.
Few years on after his purported split with his huge mentor/ producer/partner Michael 'Don Jazzy' Collins, it now seems just clear that what 'was to be' is 'now gone' for one of the then Nigeria's most promising talents - Dapo 'D'Banj' Oyebanjo.

Don't get this piece wrong, his personality could still fetch him some top dollars here & there but the current situation is not guaranteed for the next few years.

For Banga Lee, it was all about the fame and pseudo-praises - for true superstars it's always the music contents and how such connect with fans that leave a lasting legacy.
For emphasis, true legends like late Bob Marley, late Michael Jackson, living legend Tuface Idibia, living legend King Sunny Ade - represent huge greater legacy.


Twice he was sought for major collaborations which were supposed to be huge positive turnarounds for, not for D'Banj now but, the original song versions - and twice he had failed to find his lost courage. First was the remix to the smashing original hit 'Kukere' by Iyanya, and just recently a cross-over hit (and supposed alternative national anthem) 'Double Wahala' by revived Oritse Femi.

Yes, he is a good entertainer - but without a viable content, that means nothing according to Standards.
An exclusive interview recently granted with one of the top executives at Music Television (MTV) revealed that D'Banj is really not a bankable artist internationally (for the long term); as opposed to many opinions in Nigeria. Surprisingly the top MTV executive chose Bankole 'Banky W' Wellington ahead of D'Banj, with of-course Tuface Idibia topping the list from The African continent.

Probably admirers of D'Banj might be struggling it off saying "well he's still making the millions of Naira". I quite agree, and I'm a fan of him too. But it should also understood that music business always thrive for the long term, and international investors recognize that trend as well.
He might have won the last edition of the World Music Awards where selections are huge based on fans sentiments and nominations, but have you also wondered why he lost out woefully at the recently held MTV MAMA Awards?
At the awards of Africans by Africans for Africans, he wasn't even nominated in one single category!

Reiterating - this piece is not supposed to relate a solution but it's an eye-opener for many fans who are still glued to sentiments to note that, to be a legend then that personality must have a legacy. At this moment, D'Banj has not attained that level yet.
Despite his self-craved noise about him making millions of naira, the 'yellow light' is flashing already.

Anyways, we wish him many more good things in life as he celebrates his 34th birthday - from the CriticalBlog crew.


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