No one would want to be identified as a "No Brainer", but virtually everyone cherishes the status of a celebrity. Just like a wholesome brand, products & services are meant to serve a periodic use of a lifetime - same goes for a celebrity, no matter what area of fame.
Think about this - what becomes of a brand without a clear objective or purpose? Your guess is as good as any other's. It's not often enough to create a brand that lacks a periodic-check or assessment based on its duration.
Define what span it is supposed to be in effective engagement with end-users or customers or followers or fans (as the case may be)... for the short-term, mid-term, or long-term basis.
Defining the span of a brand (celebrity-image, product, and/or service) not only helps to prioritize the objectives, but as well makes provision for a more thorough influence-rate in the society.
Little wonders a celebrity like England's DAVID BECKAM is still a relevant brand at this moment, despite an end to his football-playing career that made him famous in his early years. He was able to vividly lay down his objectives, even before retiring from football, and sustaining a global image - now into mega football club franchise in the Major League Soccer (MLS) USA.
Same could as well be compared with Ghana's screen diva JULIET IBRAHIM.
She started-out as an actress in Ghana, then later in the Nollywood mix as well. Her foundation 'Juliet Ibrahim Foundation (JIF)' has been widely lauded for it humanitarian services to the less privileged and those affected with kidney & cancer problems.
Now she's a movie producer, and there are signs of even better interactive modes for her fans & followers soonest.
No brand is willing to give-away a rare opportunity of a lifetime. And it's not always a guarantee when huge demands for one aspect of such brand's features start to fall.
To guard against this sudden reality, simply make-out your plans for the created brand, and set-off the effective span - either on the short, medium, or long terms.
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