REPORT: A Stern Advice To Runaway Nigerian Rapper eLDee.

Ordinarily there shouldn't have been any reason for this piece. But a certain need to inform some novice among Nigerian music artistes who seem to have lost their reasoning in moments uder pressure.

The Broadcasting Organization of Nigeria (BON) and Independent Broadcasters Association of Nigeria (IBAN) couple of days ago jointly issued a press release ascertaining the ban of (music) content airplay of Niger music artistes who are registered under the Copyright Society of Nigeria (COSON) imprint. The reason was highlighted that COSON is keen o harassing BON/IBAN member (radio/TV) stations on forceful payments of unjustified and uncontitutional fees as royalties for usage of music contents of Nierian artistes.
Although there had been mixed reactions towards the shocking declaration by the broadcast media to seize airplay of indigenous music contents, there seem to be a progressive trend of dialogue between the BON/IBAN and COSON mediated by NBC and PMAN to find a suitable pact to end the evolving crisis.




However, a particular statement credited to runaway rapper now turned singer Lanre Dabiri popularly known "eLDee", to a very large extent, really made a whole mess to the entire situation. And a testimony to the fact that some artistes just "talk careless before reasoning". Less than 48hours when the purported ban on most Nigerian music artistes had been sanctioned by BON/IBAN, our dear rapper-turn-singer eLDee wrote on twitter, thus:




Even the average illiterate Nigerian cannot ridicule the transmission strength of radio media, not to even talk of the TV broadcast. ELDee seem to depend so much on social media platforms, but he has forgotten that the most active social media networks could only boast of over a one-third of the entire audience in a typical age-distributive society.

And probably due to the nature that it doesn't cost an 'arm & leg' to get access to a radio content unlike the weekly or monthly subscriptions to get access to the internet; traditional or contemporary, modern or technological improvement, no matter how it is presented - radio media will always have more audience and followership than the SM avenues.

Or maybe he has also failed to realise that the affected banned Nigerian artistes stand to lose the unlimited privileges of song/album reviews, promotional interviews, endorsement opportunities (which I don't think he understands because he has none), exclusive media coverage, and lots of other benefits that the radio provides on free-to-air basis, same with the terrestial TV media.

No doubt, if the present ban should be adherred-to in its entirety even with the presence of social media, I stand to be corrected that Nigerian artistes would be the ones at a major loss and not the broadcast stations.

Can't figure-out what exactly eLDee would want to prove - no thriving artiste on Tribes Records, admire his courage though, still keeping the vision of the music label. Unfortunately, we can only look at what the relevant artistes would certainly lose from the unfortunate ban when it finally takes its full effects.